{"id":28533,"date":"2025-09-25T15:49:28","date_gmt":"2025-09-25T13:49:28","guid":{"rendered":"https:\/\/www.infolocale.fr\/blog\/?p=28533"},"modified":"2026-04-27T17:35:06","modified_gmt":"2026-04-27T15:35:06","slug":"organiser-et-mettre-en-valeur-les-initiatives-locales-le-modele-de-saint-nazaire-agglomeration","status":"publish","type":"post","link":"https:\/\/www.infolocale.fr\/blog\/organiser-et-mettre-en-valeur-les-initiatives-locales-le-modele-de-saint-nazaire-agglomeration\/","title":{"rendered":"Organiser et mettre en valeur les initiatives locales : le mod\u00e8le de Saint-Nazaire Agglom\u00e9ration"},"content":{"rendered":"<p data-start=\"224\" data-end=\"637\">Saint-Nazaire Agglom\u00e9ration et les communes qui la composent utilisent la solution Infolocale pour centraliser et valoriser les informations locales.<br data-start=\"373\" data-end=\"376\" \/>Toutes les donn\u00e9es saisies par les associations, organisateurs et acteurs locaux \u2014 \u00e9v\u00e9nements culturels, activit\u00e9s sportives, animations touristiques, publications \u2014 sont reprises sur le site internet de la collectivit\u00e9 pour cr\u00e9er un agenda complet et \u00e0 jour.<\/p>\n<p data-start=\"639\" data-end=\"1010\">Cet agenda num\u00e9rique permet aux habitants et aux visiteurs de d\u00e9couvrir facilement toutes les propositions de sorties et activit\u00e9s des 10 communes de l\u2019agglom\u00e9ration en un seul point d\u2019acc\u00e8s.<br data-start=\"830\" data-end=\"833\" \/>Gr\u00e2ce \u00e0 cette centralisation, la collectivit\u00e9 offre une meilleure visibilit\u00e9 aux initiatives locales et facilite la communication entre les acteurs du territoire et le public.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Pr\u00e9sentation de Saint-Nazaire Agglom\u00e9ration<\/h2>\n\n\n\n<p>La communaut\u00e9 d\u2019agglom\u00e9ration de la R\u00e9gion Nazairienne et de l\u2019Estuaire est compos\u00e9e de 10 communes repr\u00e9sentant plus de 127 000 habitants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mairie-besne.fr\/\">Besn\u00e9<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lachapelledesmarais.fr\/\">La Chapelle-des-marais<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ville-donges.fr\/\">Donges<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.montoirdebretagne.fr\/\">Montoir-de-Bretagne<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ville-pornichet.fr\/\">Pornichet<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saint-andre-des-eaux.fr\/\">Saint-Andr\u00e9-des-Eaux<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saint-joachim.fr\/\">Saint-Joachim<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saintmalodeguersac.fr\/\">Saint-Malo-de-Guersac<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saintnazaire.fr\/\">Saint-Nazaire<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.mairie-trignac.fr\/\">Trignac<\/a><\/li>\n<\/ul>\n\n\n\n<p>Ce territoire propose chaque ann\u00e9e plus de&nbsp;<strong>5 000 \u00e9v\u00e9nements<\/strong>&nbsp;autour du patrimoine, du tourisme, de la culture et du sport.<\/p>\n\n\n\n<p>D\u00e9sireuse de diffuser largement l\u2019actualit\u00e9 \u00e9v\u00e9nementielle aupr\u00e8s de ses habitants et touristes, l&rsquo;Agglom\u00e9ration de Saint-Nazaire a choisi la solution Infolocale pour alimenter ses agendas tout en facilitant le travail de communication des acteurs locaux aupr\u00e8s de la collectivit\u00e9 et des m\u00e9dias.<\/p>\n\n\n\n<p>Vous \u00eates un acteur local de l&rsquo;Agglom\u00e9ration de Saint-Nazaire (associations, \u00e9coles, mairies, administration, services publics, \u00e9quipements, ou autres acteurs \u00e0 but non lucratif) et vous souhaitez maximiser la port\u00e9e de vos \u00e9v\u00e9nements sur les supports de la collectivit\u00e9 ? Dans cet article, d\u00e9couvrez comment communiquer via la solution\u00a0<a href=\"https:\/\/www.infolocale.fr\/decouvrir\/collectivites-244400644-carene\/\">Infolocale<\/a>\u00a0choisie par l&rsquo;Agglom\u00e9ration de Saint-Nazaire pour mettre en avant les initiatives locales ainsi que la marche \u00e0 suivre pour annoncer vos informations.<\/p>\n\n\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:heading --><\/p>\n<h2>Tous les \u00e9v\u00e9nements du territoire sur les sites de Saint-Nazaire Agglom\u00e9ration<\/h2>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p data-start=\"259\" data-end=\"482\">Les services de communication de l\u2019agglom\u00e9ration et des communes veillent \u00e0 centraliser et mettre en valeur l\u2019actualit\u00e9 locale sur leurs sites et applications, pour offrir au public une information compl\u00e8te et accessible.<\/p>\n<p data-start=\"484\" data-end=\"618\">Chaque acteur local peut proposer ses \u00e9v\u00e9nements et activit\u00e9s, qui seront ainsi visibles sur les sites officiels de l\u2019agglom\u00e9ration.<\/p>\n<p data-start=\"620\" data-end=\"832\">Les informations publi\u00e9es sont pr\u00e9sent\u00e9es sur diff\u00e9rents supports num\u00e9riques, qui peuvent varier selon les sites, chaque collectivit\u00e9 adaptant la mise en forme pour mieux refl\u00e9ter son identit\u00e9 et ses priorit\u00e9s.<\/p>\n<p><!-- \/wp:heading --><\/p>\n<h3>1- L&rsquo;agenda de Saint-Nazaire Agglom\u00e9ration<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p>La page d&rsquo;accueil du site Internet pr\u00e9sente un aper\u00e7u de l&rsquo;agenda avec les prochains \u00e9v\u00e9nements \u00e0 venir. En cliquant sur le lien &lsquo;Tous les \u00e9v\u00e9nements&rsquo;, vous acc\u00e9dez \u00e0 l&rsquo;agenda de Saint-Nazaire Agglom\u00e9ration.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-28542  aligncenter\" src=\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/Capture-decran-2025-09-25-164702-268x300.png\" alt=\"\" width=\"411\" height=\"460\" srcset=\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/Capture-decran-2025-09-25-164702-268x300.png 268w, https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/Capture-decran-2025-09-25-164702-768x858.png 768w, https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/Capture-decran-2025-09-25-164702.png 782w\" sizes=\"(max-width: 411px) 100vw, 411px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.saintnazaireagglo.fr\/l-agenda-des-sorties\">https:\/\/www.saintnazaireagglo.fr\/l-agenda-des-sorties<\/a><\/p>\n<p>Ici, Saint-Nazaire Agglom\u00e9ration a personnalis\u00e9 les th\u00e9matiques d&rsquo;\u00e9v\u00e9nements propos\u00e9es par Infolocale pour correspondre \u00e0 leurs besoins de communication.<\/p>\n<p><!-- \/wp:heading --><\/p>\n<h3>2- L&rsquo;application mobile Mon Agglo Facile de Saint-Nazaire<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p>L&rsquo;agglom\u00e9ration propose \u00e9galement une application mobile \u00ab\u00a0Mon Agglo Facile\u00a0\u00bb o\u00f9 vous pourrez retrouver, gratuitement, toutes les ressources utiles au quotidien, qu&rsquo;elles concernent l&rsquo;\u00e9chelle intercommunale ou votre propre commune.<\/p>\n<p>En seulement quelques clics, vous aurez acc\u00e8s aux rendez-vous administratifs, aux informations sur le transport, les cantines scolaires, les d\u00e9chetteries, les piscines et bien \u00e9videmment l&rsquo;agenda culturel. Et tout cela de mani\u00e8re personnalisable, notamment avec les contenus propos\u00e9s, l&rsquo;\u00e9cran d&rsquo;accueil\u2026<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2023\/09\/Capture-decran-2023-09-19-111111-300x162.png\" alt=\"\" width=\"500px\" height=\"162\" \/><\/p>\n<p>T\u00e9l\u00e9chargez d\u00e8s maintenant l&rsquo;application \u00ab\u00a0Mon Agglo facile\u00a0\u00bb, gratuitement, sur Google Play et l&rsquo;App Store !<\/p>\n<p><!-- \/wp:heading --><\/p>\n<h3>3- L&rsquo;agenda de Saint-Nazaire<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p>Sur le m\u00eame mod\u00e8le que le site de l&rsquo;agglom\u00e9ration, Saint-Nazaire propose un agenda d\u00e9di\u00e9 \u00e0 la ville.<\/p>\n<p><img decoding=\"async\" style=\"border: 1px solid #EEEEEE; padding-left: 5%;\" src=\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2023\/09\/Ville-de-Saint-Nazaire-Accueil-Saint-Nazaire.png\" alt=\"\" width=\"40%\" \/> <img decoding=\"async\" style=\"border: 1px solid #EEEEEE;\" src=\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2023\/09\/Agenda-Saint-Nazaire.png\" alt=\"\" width=\"40%\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.saintnazaire.fr\/agenda\">https:\/\/www.saintnazaire.fr\/agenda<\/a><\/p>\n<p><!-- \/wp:heading --><\/p>\n<h3>4- L&rsquo;agenda de Saint-Nazaire Renversante<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p>Pour faciliter son quotidien et \u00e9viter les doubles saisies de leur information, l&rsquo;office de tourisme Saint-Nazaire Renversante a int\u00e9gr\u00e9 la solution infolocale pour son agenda.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2023\/09\/Agenda-Saint-Nazaire-Renversante.png\" alt=\"\" width=\"60%\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.saint-nazaire-tourisme.com\/agenda\/\">https:\/\/www.saint-nazaire-tourisme.com\/agenda\/<\/a><\/p>\n<h3>5- L&rsquo;agenda de Pornichet<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p>La cit\u00e9 baln\u00e9aire de Pornichet expose les \u00e9v\u00e9nements de sa commune et alentour pour mettre en avant son territoire et dynamiser la saison touristique.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2023\/09\/Agenda-Tous-les-evenements-Ville-de-Pornichet.png\" alt=\"\" width=\"60%\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ville-pornichet.fr\/tous-les-evenements\">https:\/\/www.ville-pornichet.fr\/tous-les-evenements<\/a><\/p>\n<p><!-- \/wp:heading --><\/p>\n<h3>6- L&rsquo;agenda de Trignac<\/h3>\n<p><!-- \/wp:heading --><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2023\/09\/Agenda.png\" alt=\"\" width=\"60%\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.mairie-trignac.fr\/systeme\/agenda\/\">https:\/\/www.mairie-trignac.fr\/systeme\/agenda\/<\/a><\/p>\n<p><!-- \/wp:heading --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<h2>Collectivit\u00e9s : comment int\u00e9grer un agenda des \u00e9v\u00e8nements sur vos sites communaux ?<\/h2>\n<p><!-- wp:paragraph --><\/p>\n<p>Notre offre \u00ab collectivit\u00e9s \u00bb relaie les informations de votre commune pr\u00e9sentes sur Infolocale sur vos canaux de communication. Notre solution vous permet de vous d\u00e9gager du temps. Copiez une seule fois vos actualit\u00e9s sur Infolocale et profitez des contenus propos\u00e9s automatiquement sur diff\u00e9rents supports tels que :<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:list --><\/p>\n<ul>\n<li>Vos sites,<\/li>\n<li>R\u00e9seaux sociaux,<\/li>\n<li>Newsletters,<\/li>\n<li>P\u00e9riodiques<\/li>\n<li>Panneaux d\u2019affichages.<\/li>\n<\/ul>\n<p><!-- \/wp:list --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Vous souhaitez r\u00e9utiliser les contenus de votre territoire pr\u00e9sents sur Infolocale ? Vous voulez int\u00e9grer un <a href=\"https:\/\/www.infolocale.fr\/blog\/agenda-culturel-collectivite\/\" target=\"_blank\" rel=\"noreferrer noopener\">agenda des sorties de votre territoire<\/a> sur votre site internet ?<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Quelle que soit votre entit\u00e9 (commune, communaut\u00e9 de communes), vous trouverez une offre adapt\u00e9e \u00e0 vos besoins.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Pour cela, rien de plus simple, rendez-vous sur notre page <a href=\"https:\/\/www.infolocale.fr\/decouvrir\/collectivites\/\" target=\"_blank\" rel=\"noreferrer noopener\">collectivit\u00e9s<\/a>. Vous y trouverez tous les d\u00e9tails de notre offre ainsi qu\u2019un formulaire pour nous contacter. Nous nous ferons un plaisir d\u2019\u00e9changer pour mettre en place l\u2019offre correspondant \u00e0 vos besoins.<\/p>\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>Saint-Nazaire Agglom\u00e9ration et les communes qui la composent utilisent la solution Infolocale pour centraliser et valoriser les informations locales.Toutes les donn\u00e9es saisies par les associations, [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":28543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_mo_disable_npp":"","footnotes":""},"categories":[75],"tags":[107,86],"class_list":["post-28533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-des-institutions-et-collectivites","tag-diffusion","tag-fonctionnalites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Organiser et mettre en valeur les initiatives locales : le mod\u00e8le de Saint-Nazaire Agglom\u00e9ration<\/title>\n<meta name=\"description\" content=\"Saint-Nazaire Agglom\u00e9ration et les communes qui la composent utilisent la solution Infolocale pour valoriser leurs initiatives locales\" 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