{"id":28315,"date":"2025-09-16T17:31:59","date_gmt":"2025-09-16T15:31:59","guid":{"rendered":"https:\/\/www.infolocale.fr\/blog\/?p=28315"},"modified":"2025-09-17T15:08:46","modified_gmt":"2025-09-17T13:08:46","slug":"donner-vie-aux-territoires-lexemple-de-ouest-france-avec-infolocale","status":"publish","type":"post","link":"https:\/\/www.infolocale.fr\/blog\/donner-vie-aux-territoires-lexemple-de-ouest-france-avec-infolocale\/","title":{"rendered":"Donner vie aux territoires : l\u2019exemple de Ouest-France avec Infolocale"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Ouest-France, au c\u0153ur de la vie locale<\/h2>\n\n\n\n<p>Ouest-France est le premier quotidien r\u00e9gional en France, profond\u00e9ment ancr\u00e9 dans la vie des territoires. Pour r\u00e9pondre aux attentes de ses lecteurs et internautes en qu\u00eate d\u2019informations locales, le m\u00e9dia cherche en permanence \u00e0 <strong>enrichir ses pages avec du contenu de proximit\u00e9<\/strong> : \u00e9v\u00e9nements, activit\u00e9s, initiatives associatives\u2026<\/p>\n\n\n\n<p>C\u2019est dans cette logique que Ouest-France s\u2019appuie sur <strong>Infolocale<\/strong>, la plateforme de <strong>saisie et de diffusion de contenus locaux<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les d\u00e9fis d\u2019un m\u00e9dia local moderne<\/h2>\n\n\n\n<p>Les \u00e9quipes de Ouest-France souhaitaient :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>proposer \u00e0 leurs lecteurs une <strong>information locale riche, actualis\u00e9e et compl\u00e8te<\/strong>,<\/li>\n\n\n\n<li>mieux <strong>couvrir la diversit\u00e9 des \u00e9v\u00e9nements et activit\u00e9s<\/strong> organis\u00e9s par les acteurs locaux,<\/li>\n\n\n\n<li><strong>gagner en efficacit\u00e9<\/strong> dans la collecte et la diffusion de ces contenus, sans alourdir la charge r\u00e9dactionnelle.<br><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/www.infolocale.fr\/decouvrir\/il-exploitants-contacts\/?int_source=blog&amp;int_medium=banner&amp;int_campaign=blog-content\" style=\"background-color:#0c1b2e\"><strong>&gt;&gt; Demandez une d\u00e9mo<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La r\u00e9ponse d\u2019Infolocale aux besoins des m\u00e9dias<\/h2>\n\n\n\n<p>En connectant ses supports \u00e0 la base Infolocale, Ouest-France a pu automatiser et centraliser la diffusion de contenus fournis directement par les associations, collectivit\u00e9s et professionnels de son territoire.<\/p>\n\n\n\n<p>Concr\u00e8tement, les \u00e9quipes utilisent Infolocale pour alimenter<strong> plusieurs formats \u00e9ditoriaux<\/strong> :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Dans les pages locales du journal<\/strong><\/h3>\n\n\n\n<p>Les \u00e9v\u00e9nements saisis par les associations et organismes locaux sont directement valoris\u00e9s dans les pages locales papier, au plus pr\u00e8s des lecteurs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/VISUEL-72-1024x1024-1.png\" alt=\"\" class=\"wp-image-28321\" style=\"width:431px;height:auto\" srcset=\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/VISUEL-72-1024x1024-1.png 1024w, https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/VISUEL-72-1024x1024-1-300x300.png 300w, https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/VISUEL-72-1024x1024-1-150x150.png 150w, https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/VISUEL-72-1024x1024-1-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Les contenus Infolocale dans les pages locales de Ouest-France<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sur le site web et l\u2019application<\/strong><\/h3>\n\n\n\n<p>Les pages locales sont enrichies en continu avec les \u00e9v\u00e9nements, activit\u00e9s et actualit\u00e9s des acteurs du territoire. Les publications saisies dans Infolocale servent de teaser \u00e9ditorial, permettant aux internautes de d\u00e9couvrir la vie associative et culturelle pr\u00e8s de chez eux.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"655\" height=\"838\" src=\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/Les-publications-sur-les-pages-locales.png\" alt=\"\" class=\"wp-image-28322\" style=\"width:434px;height:auto\" srcset=\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/Les-publications-sur-les-pages-locales.png 655w, https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/Les-publications-sur-les-pages-locales-234x300.png 234w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><figcaption class=\"wp-element-caption\">Les pages locales web enrichies par les publications Infolocale <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Dans les suppl\u00e9ments papier<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><em>\u00c0 l\u2019<\/em><strong><em>Ouest Guide \u00e9t\u00e9<\/em> <\/strong>: un guide pratique qui met en avant les grands \u00e9v\u00e9nements estivaux.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"900\" height=\"630\" src=\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/RE-30.png\" alt=\"\" class=\"wp-image-28324\" style=\"width:620px;height:auto\" srcset=\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/RE-30.png 900w, https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/RE-30-300x210.png 300w, https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/RE-30-768x538.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Agenda des contenus Infolocale dans <em>\u00c0 l&rsquo;Ouest Guide \u00e9t\u00e9 <\/em><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><em><strong>Bon week-end Morbihan<\/strong><\/em> : un suppl\u00e9ment d\u00e9di\u00e9 aux sorties du week-end, aliment\u00e9 par les donn\u00e9es Infolocale.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"630\" src=\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/RE-29.png\" alt=\"\" class=\"wp-image-28323\" style=\"width:588px;height:auto\" srcset=\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/RE-29.png 900w, https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/RE-29-300x210.png 300w, https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/RE-29-768x538.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Agenda des contenus Infolocale dans <em>Bon week-end Morbihan<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Dans les newsletters<\/strong><\/h3>\n\n\n\n<p>La newsletter \u201cSortir\u201d reprend chaque semaine les \u00e9v\u00e9nements locaux issus d\u2019Infolocale, proposant aux abonn\u00e9s une s\u00e9lection personnalis\u00e9e de sorties pr\u00e8s de chez eux. Elle est d\u00e9clin\u00e9e en 28 versions selon la commune, pour offrir un contenu encore plus cibl\u00e9 et pertinent.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"498\" height=\"656\" src=\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/Design-sans-titre-50.png\" alt=\"\" class=\"wp-image-28325\" style=\"width:352px;height:auto\" srcset=\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/Design-sans-titre-50.png 498w, https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/Design-sans-titre-50-228x300.png 228w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><figcaption class=\"wp-element-caption\">Newsletter <em>Sortir<\/em> compos\u00e9e des contenus Infolocale <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Un levier de performance \u00e9ditoriale et digitale<\/h2>\n\n\n\n<p>Gr\u00e2ce \u00e0 Infolocale, Ouest-France b\u00e9n\u00e9ficie d\u2019un <strong>flux constant de contenus fiables et pertinents<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Un agenda local complet<\/strong> : impossible de manquer un tournoi, une pi\u00e8ce de th\u00e9\u00e2tre ou un concert du coin.<\/li>\n\n\n\n<li><strong>Une meilleure exp\u00e9rience utilisateur<\/strong> : les lecteurs trouvent facilement des id\u00e9es de sorties et d\u2019activit\u00e9s locales.<\/li>\n\n\n\n<li><strong>Un gain de temps r\u00e9dactionnel<\/strong> : les contenus \u00e9tant saisis directement par les organisateurs, les \u00e9quipes peuvent se concentrer sur la mise en valeur et l\u2019\u00e9ditorialisation.<\/li>\n\n\n\n<li><strong>Un trafic renforc\u00e9<\/strong> : les pages locales et newsletters gagnent en attractivit\u00e9, fid\u00e9lisant les lecteurs et augmentant leur engagement.<br><br><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full has-lightbox\"><a href=\"https:\/\/www.infolocale.fr\/decouvrir\/il-exploitants-contacts\/?utm_source=blog&amp;utm_medium=banner&amp;utm_campaign=blog-content\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"605\" src=\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/Boostez-votre-media-avec-des-contenus-qui-engagent-5.png\" alt=\"\" class=\"wp-image-28457\" srcset=\"https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/Boostez-votre-media-avec-des-contenus-qui-engagent-5.png 605w, https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/Boostez-votre-media-avec-des-contenus-qui-engagent-5-300x300.png 300w, https:\/\/www.infolocale.fr\/blog\/wp-content\/uploads\/2025\/09\/Boostez-votre-media-avec-des-contenus-qui-engagent-5-150x150.png 150w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><br>Quand le local cr\u00e9e de la valeur<\/h2>\n\n\n\n<p>Avec Infolocale, Ouest-France montre comment un m\u00e9dia peut <strong>enrichir son offre \u00e9ditoriale<\/strong> en s\u2019appuyant directement sur la vitalit\u00e9 de son territoire. En mettant en avant les \u00e9v\u00e9nements, activit\u00e9s et actualit\u00e9s locales, le quotidien \u00e9largit sa couverture <strong>sans mobiliser de ressources suppl\u00e9mentaires<\/strong>. R\u00e9sultat : plus de contenus pertinents pour ses lecteurs, une audience plus engag\u00e9e gr\u00e2ce \u00e0 des th\u00e9matiques proches de leur quotidien, et un trafic renforc\u00e9 qui contribue aussi \u00e0 g\u00e9n\u00e9rer davantage de revenus publicitaires. Une approche qui consolide la proximit\u00e9 avec son public et confirme la place d\u2019Ouest-France comme <strong>m\u00e9dia de r\u00e9f\u00e9rence de la vie locale<\/strong>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ouest-France, au c\u0153ur de la vie locale Ouest-France est le premier quotidien r\u00e9gional en France, profond\u00e9ment ancr\u00e9 dans la vie des territoires. Pour r\u00e9pondre aux [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":28334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_mo_disable_npp":"","footnotes":""},"categories":[111],"tags":[],"class_list":["post-28315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infolocale-pour-les-medias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Donner vie aux territoires : l\u2019exemple de Ouest-France avec Infolocale |<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infolocale.20minutes.fr\/blog\/donner-vie-aux-territoires-lexemple-de-ouest-france-avec-infolocale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Donner vie aux territoires : l\u2019exemple de Ouest-France avec Infolocale |\" \/>\n<meta property=\"og:description\" content=\"Ouest-France, au c\u0153ur de la vie locale Ouest-France est le premier quotidien r\u00e9gional en France, profond\u00e9ment ancr\u00e9 dans la vie des territoires. 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